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 Sotheby's International Realty Marketing Advantage

SELLERS BENEFIT FROM THE SOTHEBY'S INTERNATIONAL REALTY NETWORK

  • Our alliance with Sotheby's is our unique difference. The properties we represent are featured in Sotheby's auction house marketing programs including digital newsletters, showcases in the signature publications, at high profile client events, and on sothebys.com
  • We partner with leading media powerhouses to deliver relevant content to discerning audiences worldwide. Our partners' cutting-edge innovation, strategic positioning and international impact enable the Sotheby's International Realty brand to successfully reach a qualified global clientele.
  • In 18 languages, our enhanced editorial approach enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography, and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.
                    

Chicago Luxury Agent Linda ShaughnessyKnowing no one in Chicago when I relocated from Manhattan, I built my real estate business with luxury marketing and beautiful multi-page brochures featuring the best architectural photography and rich content.  During my management days, I started the first in-house marketing department of a Chicago real estate company, and designed the first marketing program for luxury listings on multiple platforms. My knowledge of the creative process has made it possible for me to stay current and creatively adapt to the digital age.

 During a period of extreme covid and social unrest in Streeterville I was in a position where I had to put my 1920s Coop on the market.  After almost a year on the market I decided to switch realtors.  After careful research and several interviews I hired Linda.  My experience with Linda was truly exceptional.  She got right to work.  Using her expertise, contacts and ingenuity she reimagined the marketing strategy and materials for my home.   We immediately saw more traffic and activity.  It was under contract within 3 months and sold within 5 months.  I can strongly recommend Linda.  In addition to her exceptional experience and creativity,  it is just a joy to work with her.  She was very communicative and collaborative,  turning what had been a year of stress into a very enjoyable collaboration experience which resulted in a strong sale of my home.                                                                                                                                                                                   M. McMcGuire - Streeterville 2022

 

RECORD OF RELIABILITY-LINDA'S SIGNIFICANT SALES

 

 

THE FINE ART OF MARKETING YOUR HOME

  • Benefiting from my local market knowledge, I will customize a marketing plan including print, digital, public relations, social media, and advertising. As over 90% of home buyers begin a search online, I am committed to doing whatever is necessary to ensure that your home is visually marketable. An example, a child's playroom may have broader appeal if it were virtually staged as a study.
  • In the case of an estate sale I recently represented, I first walked the property with an architect while studying the original blueprints to see how a tweaked floor plan would better suit today's casual lifestyle. Surprisingly, we found plumbing hidden behind a paneled wall, making it possible to market the apartment with four en-suite bedrooms, and thus increasing value. A new layout was virtually drawn and staged, and, voila! picture-perfect inspiration to present to the world online and under contract in 43 days!
  • It is rare that I do not attend a showing. It is during this short time that I garner invaluable information that is extremely helpful when we are presented with an offer. By personally meeting the buyers and hearing their comments, I will be able to tell you if they are emotionally attached to your property, or are just buying an in-town for convenience. If they think it’s perfect, or plan to make changes and discount the price. In each case, our negotiating strategy will be focused, and realistic. The negotiation is the most stressful part of the selling process, and the more information we have, the more prepared we will be to achieve the best results.

When you're thinking about selling your home, I would be delight to meet with you. We will review current market conditions, comparable properties for sale and recently sold, and begin to discuss an effective marketing plan unique for your home.

In the mean time, if you would like to start with a property valuation, please complete this form. Pricing is the first and most important step.A PROPERTY VALUATION